Sony’s alliwantforxmasisapsp.com is the most pathetic attempt at viral marketing I have ever seen. It’s so blatantly fake that you just feel sorry for these guys. Some say there is no bad press, but this isn’t true if you’re trying to create a cool and hip image for your product. The deal is, if your astroturfers suck big time, your brand image will suffer too.
Why is it that everybody loves hating Sony? There has to be some sinister-twisted-evil-conspiracy behind all of this that we’ve yet to figure out, otherwise it just doesn’t make any sense.
Update: Sony now admits that their campaign sucked:
“Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.”
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