Fortunately there’s an easy way to dispose of junk mail – return it to the company that sent it to you. It’s their problem in the first place. Some of them are kind enough to even provide you with a prepaid return envelope. How convenient! Here’s how it works:

The fine Finnish Tiede science magazine sent me a “special” offer in a nice giant envelope. If I subscribe NOW, I could win an amazing car, 50000€ in cash and whatnot. No thanks, I’ll pass this time.

The envelope is full of stuff. There’s a subscription form already filled out with my full name and address, a bonus “double your chance of winning” card and some stickers that you need to stick to the subscription form. How nice.

Here’s what we do next. Crumple up every pice of paper that they sent to you and stuff them in the return envelope like so:

You probably need to step on it in order to properly seal the envelope.

That’s one hell of a heavy and thick envelope, but the postage bill is already paid for by the magazine. This is a nice way of letting the company now that you don’t want them to send you any junk mail. Maybe they’ll leave you alone. Probably not, but at least it’ll make you feel better.

Why is it that everybody loves hating Sony? There has to be some sinister-twisted-evil-conspiracy behind all of this that we’ve yet to figure out, otherwise it just doesn’t make any sense.

Update: Sony now admits that their campaign sucked:

“Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn’t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.”